The AmazonEncore program will see Amazon partner with authors to reboot their works on the scale that they deserve. Amazon will help with the marketing and distribution and republish the book in multiple formats. As far as I can tell, this may lead to an increase in 'fake' reviews, which I alluded to in my post about trusting homegrown book reviews. Then again, this may also vindicate self publishing and lead to a totally new way of finding your next great read.
The Amazon write-up is below or you can read it direct from Amazon themselves:
Unearthing Exceptional Books and Emerging Authors for More Readers to Enjoy
Even great books can be overlooked. And authors with great potential often struggle to connect with the larger audience they deserve to reach. We’re fortunate at Amazon.com to have customers who know a good book when they read one, so we've introduced AmazonEncore to help connect authors and their books with more readers.
AmazonEncore is a new program whereby Amazon will use information such as customer reviews on Amazon.com to identify exceptional, overlooked books and authors with more potential than their sales may indicate. Amazon will then partner with the authors to re-introduce their books to readers through marketing support and distribution into multiple channels and formats, such as the Amazon.com Books Store, Amazon Kindle Store, Audible.com, and national and independent bookstores via third-party wholesalers.
Our premiere AmazonEncore title, Legacy, written by 14-year-old Cayla Kluver (now 16), had review titles such as "loved it, loved it," "rich lyrical tapestry and story," and "breath-taking in scope and execution!" In addition to raves from customers, Ms. Kluver has won several awards from literary groups. The new version of Legacy will be available in Fall 2009.